A division of WWE formed on April 16, 1997, as WWF Home Video, it replaced a similar independent company owned by Evart Enterprises, Coliseum Video which operated between 1985 and 1997. The label became defunct on December 26, 2023.

After ending the deal with Coliseum, the WWF began releasing home video releases in-house through WWF Home Video, which was founded in April 1997. Videos that were being or had been released by Coliseum Video were re-released with new packaging and the WWF Home Video name and logo.

When the WWF became WWE in 2002, the name of the home video subsidiary changed as well. Content released by WWE Home Video continued to release the same content as Coliseum did, and also releases content produced exclusively for home entertainment such as swimsuit videos and retrospective documentaries. Content from the World Wrestling Federation's "Attitude Era" (1998–2002), however, had to be edited due to the lawsuit that caused the WWF to become WWE. All WWF "scratch" logos and references to the initials WWF had to be blurred or edited out. However, the words "World Wrestling Federation" were not edited, and the old WWF logo was not blurred. Some of the early WWE home video releases were also not edited (such as The Rock Just Bring It; the 2002 editions of Backlash and Insurrextion also featured the WWE digital on-screen graphics inserted on top on the old WWF one). Some of the videos/DVDs in question were just renamed with the WWE logo.

In 2012, WWE and the World Wide Fund came to an agreement which allowed WWE to use the Scratch logo in past photos and videos, thus ending the blurring on 'Attitude Era' PPVs and shows; in return, the WWE is not permitted to use any WWF logos in new, original footage.

On November 19, 2014, WWE entered into a distribution partnership with Warner Home Video for North America. The deal also saw DVD releases coming from the defunct World Championship Wrestling (WCW), which was previously owned by Time Warner and sold to WWE in 2001. The deal came as a result of the success the two had with Scooby-Doo! WrestleMania Mystery, as well as a Flintstones crossover and a sequel to the Scooby-Doo crossover. Additionally, despite remaining top-sellers. - Wikipedia.com