Unseen Images from the Ruthless Aggression Era

By April 2002, with an excess of talent employed as a result of having purchased WCW and ECW, WWE needed a way to provide exposure for all of its talent. This problem was solved by introducing a "Brand Extension", with the roster split in half and the talent assigned to either Raw or SmackDown! in a mock draft lottery. Wrestlers, commentators and referees became show-exclusive, and the shows were given separate on-screen General Managers. The brand extension came into effect on April 1, 2002.

WWE Smackdown 'Blue Carpet'

SmackDown will currently broadcast live on Friday nights on Fox. It will return to over-the-air broadcast television on October 4, 2019, filling the entirety of the Fox Friday night schedule; Fox Deportes simulcasts the program with Spanish language commentary. The show was formerly broadcast on Thursday nights, but moved to Friday on September 9, 2005, before returning to Thursdays on January 15, 2015. On July 19, 2016, it was moved to a live broadcast on Tuesday nights and because of the brand split.

WWE Smackdown

SmackDown will currently broadcast live on Friday nights on Fox. It will return to over-the-air broadcast television on October 4, 2019, filling the entirety of the Fox Friday night schedule; Fox Deportes simulcasts the program with Spanish language commentary. The show was formerly broadcast on Thursday nights, but moved to Friday on September 9, 2005, before returning to Thursdays on January 15, 2015. On July 19, 2016, it was moved to a live broadcast on Tuesday nights and because of the brand split.